Summary: Woot Math, scheduled to launch in August 2013, includes concept explanations, examples and the opportunity for students to do problems on their own. Teachers can then check how students did the work, allowing them an additional window into what students did right and where they went off track. The program can be customized by a teacher or parent to meet individual learners’ needs.
By Heather McWilliams, originally published 6/7/2013 in the Boulder County Business Report
Members of the tech team that created the wildly successful creative learning software Kerpoof — acquired by Disney in 2007 — hope to forge a trail into math classrooms across the nation later this summer with new educational software.
The Boulder-based startup Nimbee LLC was formed in March and already is creating buzz with its Woot Math program.
Woot is a term in social media that means excitement.
“Essentially, Woot Math is targeted at helping middle-school mathematics teachers with the range of fluency in math learners,” said Krista Marks, Nimbee’s chief executive and co-founder. Nimbee’s other founding members include Tom Fischaber, Sean Kelly, Brent Milne and Jeff Ward, all part of the Kerpoof leadership or creative team. After moving on from Kerpoof, the group wanted to continue work in education.
“I think we are so committed and passionate about helping teachers,” Marks said. “We decided to focus on how to do more and how to make their job easier.”
The company is currently self-funded and hopes to address common stumbling blocks among middle-school math students, such as understanding fractions, decimals, ratios and percents. Such gaps in learning or fluency must be bridged for students to succeed with increasingly complicated material presented in middle school and beyond, Marks said.
While still in the early stages — Woot Math won’t officially launch until August — the initial iterations of the program offer students an electronic experience meant to mimic that of a personal tutor, Marks said. The program can be customized by a teacher or parent to meet individual learners’ needs. Such individualization means a student needing supplemental instruction in one area doesn’t have to wade through superfluous instruction on additional topics.
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